Catch the Mavs Action: KCBD's NBA Coverage (2026)

Attention all basketball fans! Don't miss the chance to catch the Dallas Mavericks in action on your local channels! Here’s the lowdown on where and when you can tune in to see your favorite team play, along with some other exciting matchups that are sure to keep you on the edge of your seat. But here's where it gets a little tricky—you’ll need to switch channels mid-game on Saturday, and that’s something most viewers might overlook. Let’s break it down for you.

Saturday, January 17th, kicks off with a thrilling Big Ten Basketball clash between Michigan and Oregon at 3 p.m. on KCBD. But here’s the catch: at 4 p.m., you’ll need to switch over to KMYL My Lubbock TV to continue watching the game. Why? Because at 4 p.m., KCBD will be broadcasting the Dallas Mavericks taking on the Utah Jazz, a game you won’t want to miss. Stick around after the game for NewsChannel 11 at 6 p.m., followed by more programming at around 6:30 p.m.

Monday, January 19th, is a basketball lover’s dream come true, thanks to the NBA on NBC’s MLK, Jr. Day triple-header on KCBD. The action starts at 1 p.m. CT with the Oklahoma City Thunder facing off against the Cleveland Cavaliers. At 4 p.m. CT, it’s the Mavericks again, this time battling the New York Knicks. And if that’s not enough, the Boston Celtics will take on the Detroit Pistons at 7 p.m. CT. For those who prefer the local Mavs broadcast, tune in to My Lubbock TV at 4 p.m. CT.

But here’s where it gets controversial: With so many games airing across different channels, how do you keep track of them all? And is it fair that some games require channel switching mid-event? Let us know your thoughts in the comments below!

For a full list of upcoming Dallas Mavericks games you can watch for free, check out this handy guide: https://www.kcbd.com/2024/10/17/my-lubbock-tv-air-most-dallas-mavericks-games-this-season/. Games will be broadcast across KCBD, My Lubbock TV, Lubbock’s CW, and MeTV Lubbock. Mark your calendars, set your reminders, and get ready for some high-octane basketball action!

Copyright 2026 KCBD. All rights reserved.

Catch the Mavs Action: KCBD's NBA Coverage (2026)

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